Develop marketing plans or strategies
Most of the output can be produced by software today.
Producing the draft is the single thing current models are best at, and it needs no integration at all: a prompt and a couple of reference documents are enough. A person still edits it and takes responsibility for what goes out.
| How automatable | Mostly automatable |
|---|---|
| Kind of work | Drafting and content production |
| Jobs that do it | 14 occupations |
| Tool categories that apply | Generalist agents, Builders |
| O*NET activity | Thinking Creatively (4.A.2.b.2) |
What this looks like on the job
Not our paraphrase. These are real task statements recorded against this activity, spread across the 14 occupations that perform it.
- Plan or direct activities, such as sales promotions, that require coordination with other department managers.
- Determine campaign strategies for media advertising, positions on issues, and public appearances.
- Plan and execute advertising policies and strategies for organizations.
- Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
- Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan.
- Evaluate marketing or sales alternatives for products.
- Plan and implement sales promotions or other marketing strategies and activities for funeral home operations.
- Develop marketing campaigns to promote a healthy lifestyle or participation in fitness or wellness programs.
- Confer with company officials to develop methods and procedures to increase sales, expand markets, and promote business.
- Determine advertising medium to be used, and prepare sample advertisements within the selected medium for presentation to customers.
- Develop marketing strategies to compete with other individuals or companies who sell insurance.
- Develop marketing or strategic plans for sales territories.
- Develop sales plans to introduce products in new markets.
- Develop or implement product-marketing strategies, including advertising campaigns or sales promotions.
- Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts.
- Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- Plan and coordinate advertising campaigns and sales promotions and prepare merchandise displays and advertising copy.
- Consult with company officials, sales departments, and advertising agencies to develop promotional plans.
What we would actually use
One recommendation rather than a shortlist, because a shortlist is just your problem handed back. This is what we would buy for drafting and content production, and what it costs.
Drafting needs no tools, no integration and no platform. One $20 assistant and two reference documents beat any agent builder here, and every extra thing in this stack is cost with nothing behind it.
Chosen for the cheapest thing that does the job, not the best funded. Nothing on this site is sponsored, and the full landscape is there when you want to disagree with us.
The rest of the category
Context, not alternatives to weigh up. We name the layer rather than promise a named product does your specific task.
Generalist agents
Matched from the kind of work, not from vendor marketing. Check any of them can reach the system your records actually live in — that connection, not the model, is where these projects stall.
How people actually do it
Step-by-step workflows that name this activity, with the prompts to paste and what to keep for yourself.
Others for drafting and content production
Who does this work
14 occupations in the O*NET database perform this activity. Each one has a full breakdown of its other tasks.
- Advertising and Promotions Managers
- Advertising Sales Agents
- Farmers, Ranchers, and Other Agricultural Managers
- First-Line Supervisors of Non-Retail Sales Workers
- First-Line Supervisors of Retail Sales Workers
- Fitness and Wellness Coordinators
- Funeral Home Managers
- General and Operations Managers
- Insurance Sales Agents
- Legislators
- Marketing Managers
- Public Relations Managers
- Sales Engineers
- Solar Sales Representatives and Assessors
Work that goes with it
O*NET groups these under “Develop business or marketing plans”. In practice they tend to be done by the same person, in the same sitting.
Method. The activity, its taxonomy placement and the occupations that perform it come straight from the public-domain O*NET 30.3 database. The automatability band is ours: we map each of O*NET’s 41 generalized work activities to how much of its output current software can produce, assuming a person still reviews and owns the result. It is a coarse three-way judgment on purpose. A precise-looking percentage here would be invented.