Develop content for sales presentations or other materials
Most of the output can be produced by software today.
Producing the draft is the single thing current models are best at, and it needs no integration at all: a prompt and a couple of reference documents are enough. A person still edits it and takes responsibility for what goes out.
| How automatable | Mostly automatable |
|---|---|
| Kind of work | Drafting and content production |
| Jobs that do it | 8 occupations |
| Tool categories that apply | Generalist agents, Builders |
| O*NET activity | Thinking Creatively (4.A.2.b.2) |
What this looks like on the job
Not our paraphrase. These are real task statements recorded against this activity, spread across the 8 occupations that perform it.
- Prepare and deliver sales presentations to new and existing customers to sell new advertising programs and to protect and increase existing advertising.
- Develop sales presentations or proposals to explain service specifications.
- Prepare sales presentations or proposals to explain product specifications or applications.
- Prepare proposals, quotes, contracts, or presentations for potential solar customers.
- Prepare or alter presentation contents to target specific audiences.
- Promote sales of properties through advertisements, open houses, and participation in multiple listing services.
- Prepare and deliver technical presentations that explain products or services to customers and prospective customers.
- Adjust sales scripts to better target the needs and interests of specific individuals.
- Recommend appropriate sizes and formats for advertising, depending on medium used.
- Determine advertising medium to be used, and prepare sample advertisements within the selected medium for presentation to customers.
- Prepare promotional plans, sales literature, media kits, and sales contracts, using computer.
- Write copy as part of layout.
- Write sales outlines for use by staff.
What we would actually use
One recommendation rather than a shortlist, because a shortlist is just your problem handed back. This is what we would buy for drafting and content production, and what it costs.
Drafting needs no tools, no integration and no platform. One $20 assistant and two reference documents beat any agent builder here, and every extra thing in this stack is cost with nothing behind it.
Chosen for the cheapest thing that does the job, not the best funded. Nothing on this site is sponsored, and the full landscape is there when you want to disagree with us.
The rest of the category
Context, not alternatives to weigh up. We name the layer rather than promise a named product does your specific task.
Generalist agents
Matched from the kind of work, not from vendor marketing. Check any of them can reach the system your records actually live in — that connection, not the model, is where these projects stall.
How people actually do it
No workflow names this activity yet, but these automate the same kind of work, with the prompts to paste and what to keep for yourself.
Who does this work
8 occupations in the O*NET database perform this activity. Each one has a full breakdown of its other tasks.
- Advertising Sales Agents
- Demonstrators and Product Promoters
- Real Estate Sales Agents
- Sales Engineers
- Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel
- Sales Representatives, Wholesale and Manufacturing, Technical and Scientific Products
- Solar Sales Representatives and Assessors
- Telemarketers
Work that goes with it
O*NET groups these under “Develop marketing or promotional materials”. In practice they tend to be done by the same person, in the same sitting.
| Activity | Jobs |
|---|---|
| Develop promotional materials | 9 |
| Create marketing materials | 5 |
Method. The activity, its taxonomy placement and the occupations that perform it come straight from the public-domain O*NET 30.3 database. The automatability band is ours: we map each of O*NET’s 41 generalized work activities to how much of its output current software can produce, assuming a person still reviews and owns the result. It is a coarse three-way judgment on purpose. A precise-looking percentage here would be invented.