Develop promotional materials
Most of the output can be produced by software today.
Producing the draft is the single thing current models are best at, and it needs no integration at all: a prompt and a couple of reference documents are enough. A person still edits it and takes responsibility for what goes out.
| How automatable | Mostly automatable |
|---|---|
| Kind of work | Drafting and content production |
| Jobs that do it | 9 occupations |
| Tool categories that apply | Generalist agents, Builders |
| O*NET activity | Thinking Creatively (4.A.2.b.2) |
What this looks like on the job
Not our paraphrase. These are real task statements recorded against this activity, spread across the 9 occupations that perform it.
- Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
- Design and edit promotional publications, such as brochures.
- Develop or direct development of offering documents or marketing materials.
- Write articles, manuals, and other publications and assist in the distribution of promotional literature about programs and facilities.
- Write articles, manuals, and other publications, and assist in the distribution of promotional literature about facilities and programs.
- Develop advertising and other informational materials to be used in subject recruitment.
- Prepare brochures and write newspaper articles.
- Develop post-production models for films.
- Develop communications materials, advertisements, presentations, or public relations initiatives to promote awareness of products and services.
- Develop and maintain the company's corporate image and identity, which includes the use of logos and signage.
What we would actually use
One recommendation rather than a shortlist, because a shortlist is just your problem handed back. This is what we would buy for drafting and content production, and what it costs.
Drafting needs no tools, no integration and no platform. One $20 assistant and two reference documents beat any agent builder here, and every extra thing in this stack is cost with nothing behind it.
Chosen for the cheapest thing that does the job, not the best funded. Nothing on this site is sponsored, and the full landscape is there when you want to disagree with us.
The rest of the category
Context, not alternatives to weigh up. We name the layer rather than promise a named product does your specific task.
Generalist agents
Matched from the kind of work, not from vendor marketing. Check any of them can reach the system your records actually live in — that connection, not the model, is where these projects stall.
How people actually do it
Step-by-step workflows that name this activity, with the prompts to paste and what to keep for yourself.
Others for drafting and content production
Who does this work
9 occupations in the O*NET database perform this activity. Each one has a full breakdown of its other tasks.
Work that goes with it
O*NET groups these under “Develop marketing or promotional materials”. In practice they tend to be done by the same person, in the same sitting.
| Activity | Jobs |
|---|---|
| Develop content for sales presentations or other materials | 8 |
| Create marketing materials | 5 |
Method. The activity, its taxonomy placement and the occupations that perform it come straight from the public-domain O*NET 30.3 database. The automatability band is ours: we map each of O*NET’s 41 generalized work activities to how much of its output current software can produce, assuming a person still reviews and owns the result. It is a coarse three-way judgment on purpose. A precise-looking percentage here would be invented.