Promote products, activities, or organizations
Part of the output can be produced by software today.
The research, the list building and the first draft of the pitch are already automated across most sales teams. Closing is not. Buyers still want a person to be answerable, and volume without judgment mostly produces noise.
| How automatable | Partly automatable |
|---|---|
| Kind of work | Selling and influencing |
| Jobs that do it | 13 occupations |
| Tool categories that apply | Vertical agents, Builders |
| O*NET activity | Selling or Influencing Others (4.A.4.a.6) |
What this looks like on the job
Not our paraphrase. These are real task statements recorded against this activity, spread across the 13 occupations that perform it.
- Share information about religious issues by writing articles, giving speeches, or teaching.
- Participate in denominational activities aimed at goals, such as promoting interfaith understanding or providing aid to new or small congregations.
- Plan and attend craft shows to market products.
- Provide sample garments to agents and sales representatives, and arrange for showings of sample garments at sales meetings or fashion shows.
- Provide supportive materials for exhibits and displays, such as press kits, advertising, publicity notices, posters, brochures, catalogues, and invitations.
- Promote productions using means such as interviews about plays or movies.
- Represent teams or professional sports clubs, performing such activities as meeting with members of the media, making speeches, or participating in charity events.
- Perform activities that support a team or a specific sport, such as participating in community outreach activities, meeting with media representatives, and appearing at fundraising events.
- Promote their own or their group's music by participating in media interviews and other activities.
- Advertise services using media such as internet advertising and brochures.
- Make promotional appearances at public or private events to represent their employers.
- Purchase advertising space or time as required to promote client's product or agenda.
- Attend book launches and publicity events, or conduct public readings.
- Participate in fundraising activities to support congregational activities or facilities.
- Advertise products and work, using media such as internet advertising and brochures.
- Develop a group of products or accessories, and market them through venues such as boutiques or mail-order catalogs.
- Describe or demonstrate products that viewers may purchase through specific shows or in stores.
What we would actually use
One recommendation rather than a shortlist, because a shortlist is just your problem handed back. This is what we would buy for selling and influencing, and what it costs.
The research and the first draft of the pitch are the automatable part, and a $20 assistant does both. Clay is worth its $149 a month only once the list is bigger than you could research by hand.
Chosen for the cheapest thing that does the job, not the best funded. Nothing on this site is sponsored, and the full landscape is there when you want to disagree with us.
The rest of the category
Context, not alternatives to weigh up. We name the layer rather than promise a named product does your specific task.
Matched from the kind of work, not from vendor marketing. Check any of them can reach the system your records actually live in — that connection, not the model, is where these projects stall.
How people actually do it
No workflow names this activity yet, but these automate the same kind of work, with the prompts to paste and what to keep for yourself.
Who does this work
13 occupations in the O*NET database perform this activity. Each one has a full breakdown of its other tasks.
- Actors
- Athletes and Sports Competitors
- Broadcast Announcers and Radio Disc Jockeys
- Clergy
- Coaches and Scouts
- Craft Artists
- Directors, Religious Activities and Education
- Disc Jockeys, Except Radio
- Fashion Designers
- Musicians and Singers
- Poets, Lyricists and Creative Writers
- Public Relations Specialists
- Set and Exhibit Designers
Work that goes with it
O*NET groups these under “Promote products, services, or programs”. In practice they tend to be done by the same person, in the same sitting.
Method. The activity, its taxonomy placement and the occupations that perform it come straight from the public-domain O*NET 30.3 database. The automatability band is ours: we map each of O*NET’s 41 generalized work activities to how much of its output current software can produce, assuming a person still reviews and owns the result. It is a coarse three-way judgment on purpose. A precise-looking percentage here would be invented.