The tasks · Public Relations SpecialistsSOC 27-3031.00
88% · agentMostly automatable
85% · agentMostly automatable
Conduct market and public opinion research to test products and communicate resultsWhat can do this →
82% · agentMostly automatable
Post and update content on websites and social media platformsWhat can do this →
62% · agentPartly automatable
Respond to media requests and designate appropriate spokespersonsWhat can do this →
58% · agentPartly automatable
Establish cooperative relationships with community, consumer, and public interest groupsWhat can do this →
22% · you keepBarely automatable
The team5 agents · 4 need no setup
Content Writing Agent
Microsoft Word · Google Docs · Canva
● No integration needed
Strategy Development Agent
Microsoft PowerPoint · Google Docs · Microsoft Excel
● No integration needed
Market Research Agent
Google Analytics · Microsoft Excel · Search
● No integration needed
Social Media Management Agent
Facebook · WordPress · Canva
Needs Social media platforms (Facebook, Instagram, LinkedIn, Twitter)
Media Response Agent
Email · Microsoft Outlook · Docs
● No integration needed
You keep this
Approve final public statements and strategic communicationsOwn relationships with key stakeholders, media contacts, and community leadersMake final decisions on crisis communications and reputation managementDeliver speeches and represent the organization at high-stakes public events
Automatability scores estimate how much of a task an agent can reliably do today, grounded in O*NET task data. They are not predictions of job loss.
Start with these three
The most automatable work in this job, and the one tool we would use for each. Every task has a page of its own with the reasoning and every occupation that does it.
