Analyze website or related online data to track trends or usage
Most of the output can be produced by software today.
Software can pull the data, run the comparison and write up what it found. The accuracy depends almost entirely on whether it is wired into the real system of record rather than a stale copy, which is the problem the tools and auth layer exists to solve.
| How automatable | Mostly automatable |
|---|---|
| Kind of work | Analysis and evaluation work |
| Jobs that do it | 3 occupations |
| Tool categories that apply | Builders, Tools and auth |
| O*NET activity | Analyzing Data or Information (4.A.2.a.4) |
What this looks like on the job
Not our paraphrase. These are real task statements recorded against this activity, spread across the 3 occupations that perform it.
- Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content.
- Develop procedures to track, project, or report network availability, reliability, capacity, or utilization.
- Track, compile, and analyze Web site usage data.
- Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.
- Perform user testing or usage analyses to determine Web sites' effectiveness or usability.
- Combine secondary data sources with keyword research to more accurately profile and satisfy user intent.
- Manage tracking and reporting of search-related activities and provide analyses to marketing executives.
What we would actually use
One recommendation rather than a shortlist, because a shortlist is just your problem handed back. This is what we would buy for analysis and evaluation work, and what it costs.
Start in the assistant with an export of the real data, because the accuracy problem here is a stale copy rather than a weak model. Make, at $9 a month, is the cheapest way to put the pull on a schedule once the analysis is worth repeating.
Chosen for the cheapest thing that does the job, not the best funded. Nothing on this site is sponsored, and the full landscape is there when you want to disagree with us.
The rest of the category
Context, not alternatives to weigh up. We name the layer rather than promise a named product does your specific task.
Matched from the kind of work, not from vendor marketing. Check any of them can reach the system your records actually live in — that connection, not the model, is where these projects stall.
How people actually do it
Step-by-step workflows that name this activity, with the prompts to paste and what to keep for yourself.
Others for analysis and evaluation work
Who does this work
3 occupations in the O*NET database perform this activity. Each one has a full breakdown of its other tasks.
Work that goes with it
O*NET groups these under “Analyze market or industry conditions”. In practice they tend to be done by the same person, in the same sitting.
Method. The activity, its taxonomy placement and the occupations that perform it come straight from the public-domain O*NET 30.3 database. The automatability band is ours: we map each of O*NET’s 41 generalized work activities to how much of its output current software can produce, assuming a person still reviews and owns the result. It is a coarse three-way judgment on purpose. A precise-looking percentage here would be invented.