Search Marketing Strategists, task by task.

The work this job is made of, grouped and scored on how much of its output software can produce today, then linked to what addresses it. What is left over is the job. The full activity list is underneath.

Also filed here63
  • strategist
  • web analyst
  • search manager
  • web consultant
  • digital marketer
  • internet analyst
  • search associate
  • search consultant
  • search specialist
  • search strategist
  • digital strategist
  • paid search manager
  • marketing consultant
  • marketing specialist
  • and 49 more
SOC code
13-1161.01
Activities scored
6
In O*NET
20 activities
Activities an agent can take on
4
Grounded in
O*NET 30.3
The tasks · Search Marketing StrategistsSOC 13-1161.01
88% · agentMostly automatable
85% · agentMostly automatable
82% · agentMostly automatable
80% · agentMostly automatable
48% · you keepPartly automatable
22% · you keepBarely automatable
The team4 agents · 4 need no setup
Analytics & Metrics Agent
Google Analytics · Tableau · Microsoft Excel
● No integration needed
SEO Content Optimization Agent
Ahrefs Site Explorer · WordPress · Google Analytics
● No integration needed
Campaign Reporting Agent
Google Analytics · Microsoft Excel · Microsoft PowerPoint
● No integration needed
Market Research Agent
Web · Search · Docs
● No integration needed
You keep this
Approve final marketing strategies and budget allocationsOwn relationships with key merchants, partners, and stakeholdersMake go/no-go decisions on campaign launches and resource procurementEnsure regulatory compliance and brand integrity across all channels

Automatability scores estimate how much of a task an agent can reliably do today, grounded in O*NET task data. They are not predictions of job loss.

Start with these three

The most automatable work in this job, and the one tool we would use for each. Every task has a page of its own with the reasoning and every occupation that does it.

Analyze web metrics, search patterns, and market data88% · analysis and evaluation work · mostly automatable
Optimize digital assets and SEO content strategy85% · drafting and content production · mostly automatable
Track, report, and identify KPIs from digital campaigns82% · drafting and content production · mostly automatable

The full activity list

All 20 detailed work activities O*NET records for Search Marketing Strategists, grouped by how much of each one software can take on. Every row has its own page.