Search Marketing Strategists, task by task.
The work this job is made of, grouped and scored on how much of its output software can produce today, then linked to what addresses it. What is left over is the job. The full activity list is underneath.
Also filed here63
- strategist
- web analyst
- search manager
- web consultant
- digital marketer
- internet analyst
- search associate
- search consultant
- search specialist
- search strategist
- digital strategist
- paid search manager
- marketing consultant
- marketing specialist
- and 49 more
- SOC code
- 13-1161.01
- Activities scored
- 6
- In O*NET
- 20 activities
- Activities an agent can take on
- 4
- Grounded in
- O*NET 30.3
The tasks · Search Marketing StrategistsSOC 13-1161.01
Analyze web metrics, search patterns, and market dataWhat can do this →
88% agentMostly automatable
Optimize digital assets and SEO content strategyWhat can do this →
85% agentMostly automatable
Track, report, and identify KPIs from digital campaignsWhat can do this →
82% agentMostly automatable
Research emerging technologies and competitive landscapeWhat can do this →
80% agentMostly automatable
Collaborate with marketing staff on multi-channel strategyWhat can do this →
48% you keepPartly automatable
Execute paid ad placement and affiliate programsWhat can do this →
22% you keepBarely automatable
The team4 agents 4 need no setup
Analytics & Metrics Agent
Google Analytics · Tableau · Microsoft Excel
No integration needed
SEO Content Optimization Agent
Ahrefs Site Explorer · WordPress · Google Analytics
No integration needed
Campaign Reporting Agent
Google Analytics · Microsoft Excel · Microsoft PowerPoint
No integration needed
Market Research Agent
Web · Search · Docs
No integration needed
You keep this
Approve final marketing strategies and budget allocationsOwn relationships with key merchants, partners, and stakeholdersMake go/no-go decisions on campaign launches and resource procurementEnsure regulatory compliance and brand integrity across all channels
Automatability scores estimate how much of a task an agent can reliably do today, grounded in O*NET task data. They are not predictions of job loss.
Start with these three
The most automatable work in this job, and the one tool we would use for each. Every task has a page of its own with the reasoning and every occupation that does it.
The full activity list
All 20 detailed work activities O*NET records for Search Marketing Strategists, grouped by how much of each one software can take on. Every row has its own page.
Mostly automatable 12
Partly automatable 5
| Activity | Jobs |
|---|---|
| Collaborate with others to determine design specifications or details | 16 |
| Recommend changes to improve computer or information systems | 14 |
| Provide customer service to clients or users | 9 |
| Collaborate with others to develop or implement marketing strategies | 5 |
| Maintain the inventory of equipment | 4 |
Barely automatable 3
| Activity | Jobs |
|---|---|
| Coordinate project activities with other personnel or departments | 10 |
| Coordinate resource procurement activities | 5 |
| Implement advertising or marketing initiatives | 4 |