The work this job is made of, grouped and scored on how much of its output software can produce today, then linked to what addresses it. What is left over is the job. The full activity list is underneath.
Automatability scores estimate how much of a task an agent can reliably do today, grounded in O*NET task data. They are not predictions of job loss.
The most automatable work in this job, and the one tool we would use for each. Every task has a page of its own with the reasoning and every occupation that does it.
All 20 detailed work activities O*NET records for Search Marketing Strategists, grouped by how much of each one software can take on. Every row has its own page.
| Activity | Jobs |
|---|---|
| Collaborate with others to determine design specifications or details | 16 |
| Recommend changes to improve computer or information systems | 14 |
| Provide customer service to clients or users | 9 |
| Collaborate with others to develop or implement marketing strategies | 5 |
| Maintain the inventory of equipment | 4 |
| Activity | Jobs |
|---|---|
| Coordinate project activities with other personnel or departments | 10 |
| Coordinate resource procurement activities | 5 |
| Implement advertising or marketing initiatives | 4 |