The tasks · Market Research Analysts and Marketing SpecialistsSOC 13-1161.00
Prepare reports and visualizations of research findingsWhat can do this →
88% · agentMostly automatable
Analyze consumer data, preferences, and buying habitsWhat can do this →
86% · agentMostly automatable
Forecast trends and measure marketing effectivenessWhat can do this →
85% · agentMostly automatable
Monitor competitors and industry statisticsWhat can do this →
84% · agentMostly automatable
Conduct surveys and devise data collection methodsWhat can do this →
82% · agentMostly automatable
Direct survey interviewers and supervise staffWhat can do this →
22% · you keepBarely automatable
The team5 agents · 5 need no setup
Research Reporting Agent
Microsoft PowerPoint · Microsoft Excel · Google Docs
● No integration needed
Consumer Analytics Agent
Microsoft Excel · R · Google Analytics
● No integration needed
Marketing Effectiveness Agent
Google Analytics · Microsoft Excel · HubSpot software
● No integration needed
Survey Design Agent
Google Docs · Microsoft Excel · Web
● No integration needed
Competitive Intelligence Agent
Web · Search · Microsoft Excel
● No integration needed
You keep this
Approve final marketing strategies and business recommendationsOwn accountability for research methodology and data integrityLead and motivate survey teams and staff in personPresent high-stakes findings to executive leadership and defend conclusions
Automatability scores estimate how much of a task an agent can reliably do today, grounded in O*NET task data. They are not predictions of job loss.
Start with these three
The most automatable work in this job, and the one tool we would use for each. Every task has a page of its own with the reasoning and every occupation that does it.
